A few years ago Drew from WittWorks made a wonderful video about (much more than) the xacto-ish knives I make.
The video garnered a bunch of sales and contacts at the time and I still get orders and emails referencing it today. It's not a product review, or an unboxing video but more about life, joy, connection, and detail.
I didn't quite realize I was sharing all that until Drew pointed it out and I am forever grateful.
Also, never take a client or potential one for granted. Each of them can impact your success or failure.